Thursday, June 12, 2008
Bill Quain returns to the web
A lot has happened since my last posting. Sorry to be so long away from my online readers. Since I last blogged, I went to China on a 10-day speaking trip, created an entirely new project called "College Success for Less", and finished the first draft of my latest book, "Change It!". I also just launched a brand new workshop series called "How to Fire Your Web Guy - Create Mini-Websites & Supercharge Your Communications". I have a lot to tell you about all these projects, so stay tuned! In the next few weeks, you will get links, great information, and terrific "how-to's" that will change your life.
Thursday, June 21, 2007
Deja View Marketing
Deja View Marketing for Speakers and Bureaus – how to leverage your income with video e-mail
Welcome to all my fellow speakers, and to my Bureau friends.
The following notes are a follow-up to my Sharing Ideas article about video e-mail.
To get started, let me answer your obvious question “What is Deja View Marketing?”
You know the French term “Déjà vu”. Something happens – maybe you hear a song – and you get the strange feeling you have been there, done this, or seen this before. As the great American philosopher/baseball player, Yogi Berra says, “This is like Déjà vu, all over again!”
In Deja View Marketing you want your clients to say, “Oh, I think I saw this before” whenever they see your name, video, etc. In other words, you are trying to establish Brand Recognition. If you are a speaker, you want the bureau agent to think of you, remember you, every time a client asks for a particular topic. If you are a Bureau agent, you want the client to think of you every time they hear about a great speaker.
Most speakers today have a web-accessible video. My speaker’s page is at www.achievemoreworkless.com. However, getting people to GO to a web page is sometimes difficult. (Isn’t that amazing? We are so spoiled in this modern age!) So, why not send a video e-mail that displays the demo video right in the e-mail frame?
Now, there are many types of video e-mail. Some friends of mine are using YouTube to store their videos. YouTube is okay, but it has several disadvantages. First, it is a little difficult to use - unless you are a college student. Apparently, all of them know how to use it! Other disadvantages include a lack of tracking ability, and the danger that viewers will get lost out there. On the other hand, it is free, which is a plus.
There are several commercially developed video e-mail systems out there. I use Global Video Talk. However, GVT is launching Talk Fusion on June 27. Talk Fusion is simple, has a great Back Office for tracking responses, and is inexpensive. When you purchase the system, they even send you a nice web camera.
Using Video E-mail
Speakers and Bureaus can use video e-mail to build a brand image. It costs almost nothing to use. Nevertheless, just because it is low-cost, don’t abuse it. You will create hostility, and lose business.
If you are going to make multiple mailings to the same list, you need to give them something new. Try creating a newsletter that appeals to the receiver of your e-mail. If you are mailing to Bureaus, give them something they can use. It will keep them coming back for more.
Also, make it easy for readers to opt-out of your mailing list. Our e-mails are already cluttered up with enough junk.
Use a commercial product to create a nice-looking mailing piece. Tell them exactly what your message is all about, and make it easy to link to your website, get booking dates, etc.
Track your mail! Use a system that lets you track the following – views, opens, click throughs, and forwards. Build a massive email list of friendly viewers.
Go Get ‘Em
Websites are great. You need a good one. However, don’t wait passively for clients to find you. Use video e-mail to get them to your site. Make sure your message is clear and concise. Remember, if you are a speaker – or if you sell speakers – the video is direct reflection on the quality of the speaker.
For more information about Talk Fusion, visit www.talkfusion.com. For money-maiking information on video e-mail, see Bill Quain’s video e-mail toolkit at www.eyejoydesign.com.
Welcome to all my fellow speakers, and to my Bureau friends.
The following notes are a follow-up to my Sharing Ideas article about video e-mail.
To get started, let me answer your obvious question “What is Deja View Marketing?”
You know the French term “Déjà vu”. Something happens – maybe you hear a song – and you get the strange feeling you have been there, done this, or seen this before. As the great American philosopher/baseball player, Yogi Berra says, “This is like Déjà vu, all over again!”
In Deja View Marketing you want your clients to say, “Oh, I think I saw this before” whenever they see your name, video, etc. In other words, you are trying to establish Brand Recognition. If you are a speaker, you want the bureau agent to think of you, remember you, every time a client asks for a particular topic. If you are a Bureau agent, you want the client to think of you every time they hear about a great speaker.
Most speakers today have a web-accessible video. My speaker’s page is at www.achievemoreworkless.com. However, getting people to GO to a web page is sometimes difficult. (Isn’t that amazing? We are so spoiled in this modern age!) So, why not send a video e-mail that displays the demo video right in the e-mail frame?
Now, there are many types of video e-mail. Some friends of mine are using YouTube to store their videos. YouTube is okay, but it has several disadvantages. First, it is a little difficult to use - unless you are a college student. Apparently, all of them know how to use it! Other disadvantages include a lack of tracking ability, and the danger that viewers will get lost out there. On the other hand, it is free, which is a plus.
There are several commercially developed video e-mail systems out there. I use Global Video Talk. However, GVT is launching Talk Fusion on June 27. Talk Fusion is simple, has a great Back Office for tracking responses, and is inexpensive. When you purchase the system, they even send you a nice web camera.
Using Video E-mail
Speakers and Bureaus can use video e-mail to build a brand image. It costs almost nothing to use. Nevertheless, just because it is low-cost, don’t abuse it. You will create hostility, and lose business.
If you are going to make multiple mailings to the same list, you need to give them something new. Try creating a newsletter that appeals to the receiver of your e-mail. If you are mailing to Bureaus, give them something they can use. It will keep them coming back for more.
Also, make it easy for readers to opt-out of your mailing list. Our e-mails are already cluttered up with enough junk.
Use a commercial product to create a nice-looking mailing piece. Tell them exactly what your message is all about, and make it easy to link to your website, get booking dates, etc.
Track your mail! Use a system that lets you track the following – views, opens, click throughs, and forwards. Build a massive email list of friendly viewers.
Go Get ‘Em
Websites are great. You need a good one. However, don’t wait passively for clients to find you. Use video e-mail to get them to your site. Make sure your message is clear and concise. Remember, if you are a speaker – or if you sell speakers – the video is direct reflection on the quality of the speaker.
For more information about Talk Fusion, visit www.talkfusion.com. For money-maiking information on video e-mail, see Bill Quain’s video e-mail toolkit at www.eyejoydesign.com.
Thursday, September 14, 2006
Bill Quain
Bill QuainThis is my first-ever bloc, so it will be brief.
I want to point out the name of my professional speaking website. It is called "Achieve More & Work Less". You can see some video clips of my presentations by clicking on the logo at the top of the home page.
Achieving More & Working Less is a theme of all my books and talks. Unlike some authors, I am not interested in showing you how to PRODUCE more. You are probably already very productive. No, I am interested in showing you how to ACHIEVE more. I want you to have all the things you deserve - great relationships, wealth, and plenty of time to enjoy life.
Folks, I want to show you how to get your income up, and your outpour down! Can you understand that? I don't want you to work more, I want you to play more. But, I also want to show you EXACTLY how to do it.
Take a look at some of my products, like "Overcoming Time Poverty". This is not a system for Time Management. It is a system to give you the income of a CEO, and the leisure time of a retiree. You need to work less, but have more, and you need to do it now!
Stay tuned to this blogspor. In the next few months, we are going to explore YOUR personal future. Will you spend the next twenty, thirty or forty years working hard, for a limited return? Or, will you learn to build wealth by increasing equity, and let the EQUITY produce money for you - while you do the things you really want to do.
This is not a site about quitting your job. It is about doing things you really enjoy doing, and building a lifestyle that wile set you free.
I look forward to spending time with you.
I want to point out the name of my professional speaking website. It is called "Achieve More & Work Less". You can see some video clips of my presentations by clicking on the logo at the top of the home page.
Achieving More & Working Less is a theme of all my books and talks. Unlike some authors, I am not interested in showing you how to PRODUCE more. You are probably already very productive. No, I am interested in showing you how to ACHIEVE more. I want you to have all the things you deserve - great relationships, wealth, and plenty of time to enjoy life.
Folks, I want to show you how to get your income up, and your outpour down! Can you understand that? I don't want you to work more, I want you to play more. But, I also want to show you EXACTLY how to do it.
Take a look at some of my products, like "Overcoming Time Poverty". This is not a system for Time Management. It is a system to give you the income of a CEO, and the leisure time of a retiree. You need to work less, but have more, and you need to do it now!
Stay tuned to this blogspor. In the next few months, we are going to explore YOUR personal future. Will you spend the next twenty, thirty or forty years working hard, for a limited return? Or, will you learn to build wealth by increasing equity, and let the EQUITY produce money for you - while you do the things you really want to do.
This is not a site about quitting your job. It is about doing things you really enjoy doing, and building a lifestyle that wile set you free.
I look forward to spending time with you.
Sunday, June 25, 2006
First Blog
Here's where your first blog entry would go. We'll also want to customize your index page.
