Thursday, June 21, 2007
Deja View Marketing
Deja View Marketing for Speakers and Bureaus – how to leverage your income with video e-mail
Welcome to all my fellow speakers, and to my Bureau friends.
The following notes are a follow-up to my Sharing Ideas article about video e-mail.
To get started, let me answer your obvious question “What is Deja View Marketing?”
You know the French term “Déjà vu”. Something happens – maybe you hear a song – and you get the strange feeling you have been there, done this, or seen this before. As the great American philosopher/baseball player, Yogi Berra says, “This is like Déjà vu, all over again!”
In Deja View Marketing you want your clients to say, “Oh, I think I saw this before” whenever they see your name, video, etc. In other words, you are trying to establish Brand Recognition. If you are a speaker, you want the bureau agent to think of you, remember you, every time a client asks for a particular topic. If you are a Bureau agent, you want the client to think of you every time they hear about a great speaker.
Most speakers today have a web-accessible video. My speaker’s page is at www.achievemoreworkless.com. However, getting people to GO to a web page is sometimes difficult. (Isn’t that amazing? We are so spoiled in this modern age!) So, why not send a video e-mail that displays the demo video right in the e-mail frame?
Now, there are many types of video e-mail. Some friends of mine are using YouTube to store their videos. YouTube is okay, but it has several disadvantages. First, it is a little difficult to use - unless you are a college student. Apparently, all of them know how to use it! Other disadvantages include a lack of tracking ability, and the danger that viewers will get lost out there. On the other hand, it is free, which is a plus.
There are several commercially developed video e-mail systems out there. I use Global Video Talk. However, GVT is launching Talk Fusion on June 27. Talk Fusion is simple, has a great Back Office for tracking responses, and is inexpensive. When you purchase the system, they even send you a nice web camera.
Using Video E-mail
Speakers and Bureaus can use video e-mail to build a brand image. It costs almost nothing to use. Nevertheless, just because it is low-cost, don’t abuse it. You will create hostility, and lose business.
If you are going to make multiple mailings to the same list, you need to give them something new. Try creating a newsletter that appeals to the receiver of your e-mail. If you are mailing to Bureaus, give them something they can use. It will keep them coming back for more.
Also, make it easy for readers to opt-out of your mailing list. Our e-mails are already cluttered up with enough junk.
Use a commercial product to create a nice-looking mailing piece. Tell them exactly what your message is all about, and make it easy to link to your website, get booking dates, etc.
Track your mail! Use a system that lets you track the following – views, opens, click throughs, and forwards. Build a massive email list of friendly viewers.
Go Get ‘Em
Websites are great. You need a good one. However, don’t wait passively for clients to find you. Use video e-mail to get them to your site. Make sure your message is clear and concise. Remember, if you are a speaker – or if you sell speakers – the video is direct reflection on the quality of the speaker.
For more information about Talk Fusion, visit www.talkfusion.com. For money-maiking information on video e-mail, see Bill Quain’s video e-mail toolkit at www.eyejoydesign.com.
Welcome to all my fellow speakers, and to my Bureau friends.
The following notes are a follow-up to my Sharing Ideas article about video e-mail.
To get started, let me answer your obvious question “What is Deja View Marketing?”
You know the French term “Déjà vu”. Something happens – maybe you hear a song – and you get the strange feeling you have been there, done this, or seen this before. As the great American philosopher/baseball player, Yogi Berra says, “This is like Déjà vu, all over again!”
In Deja View Marketing you want your clients to say, “Oh, I think I saw this before” whenever they see your name, video, etc. In other words, you are trying to establish Brand Recognition. If you are a speaker, you want the bureau agent to think of you, remember you, every time a client asks for a particular topic. If you are a Bureau agent, you want the client to think of you every time they hear about a great speaker.
Most speakers today have a web-accessible video. My speaker’s page is at www.achievemoreworkless.com. However, getting people to GO to a web page is sometimes difficult. (Isn’t that amazing? We are so spoiled in this modern age!) So, why not send a video e-mail that displays the demo video right in the e-mail frame?
Now, there are many types of video e-mail. Some friends of mine are using YouTube to store their videos. YouTube is okay, but it has several disadvantages. First, it is a little difficult to use - unless you are a college student. Apparently, all of them know how to use it! Other disadvantages include a lack of tracking ability, and the danger that viewers will get lost out there. On the other hand, it is free, which is a plus.
There are several commercially developed video e-mail systems out there. I use Global Video Talk. However, GVT is launching Talk Fusion on June 27. Talk Fusion is simple, has a great Back Office for tracking responses, and is inexpensive. When you purchase the system, they even send you a nice web camera.
Using Video E-mail
Speakers and Bureaus can use video e-mail to build a brand image. It costs almost nothing to use. Nevertheless, just because it is low-cost, don’t abuse it. You will create hostility, and lose business.
If you are going to make multiple mailings to the same list, you need to give them something new. Try creating a newsletter that appeals to the receiver of your e-mail. If you are mailing to Bureaus, give them something they can use. It will keep them coming back for more.
Also, make it easy for readers to opt-out of your mailing list. Our e-mails are already cluttered up with enough junk.
Use a commercial product to create a nice-looking mailing piece. Tell them exactly what your message is all about, and make it easy to link to your website, get booking dates, etc.
Track your mail! Use a system that lets you track the following – views, opens, click throughs, and forwards. Build a massive email list of friendly viewers.
Go Get ‘Em
Websites are great. You need a good one. However, don’t wait passively for clients to find you. Use video e-mail to get them to your site. Make sure your message is clear and concise. Remember, if you are a speaker – or if you sell speakers – the video is direct reflection on the quality of the speaker.
For more information about Talk Fusion, visit www.talkfusion.com. For money-maiking information on video e-mail, see Bill Quain’s video e-mail toolkit at www.eyejoydesign.com.
